Alveo Technologies: from slow progress to 100+ high-value meetings

Development, Alveo Technologies The Background

Alveo Technologies, a pioneer in handheld molecular testing, had spent years perfecting its platform.

As they prepared to launch, they faced a new problem.

How could they connect with the right partners to co-develop and scale the technology? These needed to be specialist partners. Ones with technical expertise, funding, and a clear reason to care. Finding them proved incredibly difficult.

It was like searching for a needle in a haystack. For two and a half years, this was our biggest challenge.

The Challenge Traditional methods weren't working.

• Industry events and networking were too slow.
• Cold outreach often failed to reach decision-makers.
• Many prospects simply did not understand what was possible with Alveo's platform. At the same time, missing the right partners came with a big price. Each one represented a major commercial opportunity. "Every partner could be worth six figures or more. But getting in front of them was exhausting." The Approach Alveo brought in Astris Partners to help solve this. Together, they built a focused outbound strategy:
• Identified very specific profiles of potential partners.
• Developed campaigns to reach decision-makers directly.

• Created messaging to make the value clear, even to those unfamiliar with the technology.
• Worked closely week by week to refine and improve outreach. "You weren't just sending emails. You understood our business and shaped the approach as we went." The Results The impact was immediate.
• Early campaigns delivered 25 to 30 percent reply rates.
• 60 to 80 percent of replies were positive.
• Almost 100 meetings were booked within the first few months.
• The pipeline quickly filled with qualified, engaged prospects. "We went from struggling for conversations to being overwhelmed. The volume and quality have been incredible." The Outcome These weren't just any meetings. They were with ideal partners. Each call represented serious potential. Many of the companies Astris reached would not have seemed obvious fits at first glance, but turned out to be perfect. "You found people we would never have found ourselves. Somehow they were exactly right." This success has opened up a path to faster commercialization, stronger partnerships, and significant revenue opportunities. "You switched on the tap. This partnership has been a game changer."